Victor Cegarra Palao

Victor Cegarra Palao

Global Marketing Director – Personal Care, Infection Prevention & Healthcare’s Centre of Excellence

As part of his global role in the IP & Healthcare Centre of Excellence, Victor is responsible for overseeing all innovation projects related to these product categories, as well as driving a number of key global and/or multi-regional innovation projects. He works closely across departments in maintaining global portfolio slots and key global platforms, and specifically with R&D to maintain and develop a healthy global innovation pipeline and technology roadmap, including the initiation of exploratory projects, the scouting of new technologies and M&A evaluation.

Part of his role is also devoted to keeping a close eye of the competitor landscape and gaining customer insights through Voice of Customer and ethnographic studies. Working closely with the regions and Global Strategic Accounts, Victor is able to share best practices and identify gaps in the portfolio and in the value proposition. Together with the Global Application Expert for IP & Healthcare, Victor is the main contact point for marketing and technical expertise in this area, and works with external global leading partners to develop Diversey’s thought leadership agenda.

He brings 15 years of Marketing experience and expertise across product ranges and verticals. For the last 6 years, his focus has been in the Personal Care category, and most lately widen its scope of responsibilities to Infection Prevention and Healthcare. Having spent most of his career in Diversey, Victor holds a good understanding of the cleaning & hygiene industry, its competitive landscape, regulations and trends. Prior to joining Diversey, Victor had worked in Henkel and Olympus.

Victor holds degrees in Economics and in Advertising/PR, as well as Masters in CSR & Sustainability and Strategy & Innovation – the latter from Said Business School - University of Oxford. He is natural from Barcelona (Spain) and lives in Oxford (United Kingdom) since 2012.